Essays about: "SAMPLE THESIS ON credit card"

Found 2 essays containing the words SAMPLE THESIS ON credit card.

  1. 1. Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers

    University essay from Akademin för utbildning och ekonomi

    Author : Lisa Smedley; [2013]
    Keywords : Rewards programs; credit cards; customer loyalty; perceived customer value; timing of reward; type of reward; dimension of benefit; utilitarian; hedonic; symbolic;

    Abstract : Abstract Title: Customer Perceived Value of Credit Card Rewards - A study on Canadian Consumers Level: Final assignment for Bachelor’s Degree in Business Administration Author: Lisa Smedley Supervisor: Jonas Kågström Date: 2013 - January Aim: The aim of this study is to investigate what influences Customer Perceived Value; where Canadian consumers’ preferences lie in terms of rewards in the Canadian credit card industry. Method: After researching previous studies and determining what constructs have been utilized prior on similar research topics, I implement a quantitative, and to some extend iterative, research approach. READ MORE

  3. 2. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE