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1. 1. SBM Paper: The House of Gucci in 2022

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jessica van Zeijderveld; Siannie Quartero; Iris Martine Theresia Arts; [2022]
   Keywords : SBM paper; case study; Gucci; Social Sciences;

   Abstract : “You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. READ MORE