Essays about: "SC-IAT"
Found 1 essay containing the word SC-IAT.
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1. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and Free
University essay from Lunds universitet/Institutionen för psykologiAbstract : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. READ MORE
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