Essays about: "SEO process"

Showing result 1 - 5 of 15 essays containing the words SEO process.

  1. 1. Organizational culture's role in the integration phase of M&A transactions : A case study based on recent transactions

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amelia Bågevik Gray; Samuel Johansson Lemon; [2023]
    Keywords : Mergers; Acquisitions; M A transaction; Organizational Culture; Integration; Cultural dimensions; Integration strategy.; Mergers; Acquisitions; M A transaktion; Organisationell kultur; Integration; Kulturella dimensioner; Integrations strategi.;

    Abstract : The term mergers and acquisitions (M&A) is a collective name for a certain type of financial transaction, in which two organizations become a single entity (Rosenthal 2002, Seo & Hill 2005, Silhan 1994). In the post-M&A transaction process, the phase of integrating the organizations together emerges. READ MORE

  3. 2. Internationalisation in the Digital Age : A Case Study of a Born Digital and Their Road to Internationalisation

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lisa Waris Copic; Roberts Pussfält; [2023]
    Keywords : Born Digital; Internationalisation; Internationalisation Processes; Internationalisation Strategy; Uppsala Model; AAA Framework; CAGE Framework; Dynamic Capabilities;

    Abstract : Background:             Internationalisation for businesses has been researched for decades and has been well understood. However, new types of organisations have emerged in the digital age, disrupting the organisational landscape. One of these disruptive organisations is born digitals (BD), which have become more prominent in recent years. READ MORE

  4. 3. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Valeur; Mantas Liekis; [2023]
    Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

  5. 4. Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Linton; Moa Ståhlberg; [2022-08-04]
    Keywords : Startups; Digital marketing; Lead generation; Lead nurturing; Challenges;

    Abstract : Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization has caused lead generation and lead nurturing to be increasingly supported by digital marketing tools which both come with opportunities and challenges for startups. READ MORE

  6. 5. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linnéa Nilsson; Dante Nordling; [2022]
    Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

    Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE