Essays about: "SERVQUAL marketing questionnaire"

Found 2 essays containing the words SERVQUAL marketing questionnaire.

  1. 1. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mohammed Ahmed; [2018]
    Keywords : Quality of service; SERVQUAL; SERVPERF; customer loyalty; customer satisfaction; Accounting firms; Nasdaq Stockholm OMX.;

    Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE

  3. 2. Understanding Customer Value in SAP Enterprise Mobility : An exploratory study to identify value drivers in the German enterprise mobility industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Jur van de Graaf; [2014]
    Keywords : customer value; business-to-business marketing; enterprise mobility; IT; SERVQUAL; service quality; price;

    Abstract : The goal of this research was to explore what the value drivers are in SAP Enterprise Mobility. On the basis of existing literature a model was created that predicts customer value in this particular industry. READ MORE