Essays about: "SME Brand Management"
Showing result 1 - 5 of 19 essays containing the words SME Brand Management.
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1. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE
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2. Expanding warehouse operations as a fashion brand : a case study about the motivating factors and challenges
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Small and medium enterprises (SMEs) are currently achieving massive growth but the problems and challenges associated with them are less understood. A goal in supply chain management is to maintain a solid flow of goods from raw materials to manufacturers and distribution of the final product. READ MORE
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3. The Impact of Environmental Management on Financial Performance in SMEs, Sweden
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Environmental management plays one of the key roles in the current corporate world due to its benefits on brand identity, competitiveness, and customer satisfaction The relationship between environmental management and financial performance has been the focus of many studies in the recent 20 years, however, a steady conclusion is missing on this topic. The impact of environmental management on financial performance in Swedish SMEs in the energy sector has been investigated in this quantitative study. READ MORE
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4. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE
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5. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria? Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE
