Essays about: "SME digitalization sales internationalization marketing B2B effectivity"

Found 1 essay containing the words SME digitalization sales internationalization marketing B2B effectivity.

  1. 1. Digitalization of the sales process : Leveraging digital sales and marketing tools to increase time effectiveness of multinational SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Samuel Taawo; Oskar Myhr; [2021]
    Keywords : SME digitalization sales internationalization marketing B2B effectivity;

    Abstract : Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. READ MORE