Essays about: "SME management dissertation"

Found 3 essays containing the words SME management dissertation.

1. 1. The Internationalization Process of a Hybrid Firm : An Explorative Study of a Swedish SME

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Darrah Deal; Sofie Mälstad; [2015]
   Keywords : Internationalization Process; SME; Hybrid Firm; Uppsala Model; International New Ventures; the Adapted Uppsala Model; Drivers for Internationalization; Market Selection; Market Entry; Barriers to Internationalization; Human Resources; Intuition;

   Abstract : Our master dissertation pursued the research question of what the internationalization process of a hybrid firm would look like. To do so, the authors performed an in-depth analysis of a Swedish SME which exhibited characteristics of a hybrid firm. These hybrid firms, as we have named them, use a mixed range of internationalization strategies. READ MORE

3. 2. The Entrepreneurs Prior Knowledge of Entrepreneurship : - A qualitative study of innovative Swedish SME:s.

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Malin Molin; Meron Goitom; [2013]
   Keywords : Entrepreneurship; Knowledge in Entrepreneurship; Entrepreneurial Knowledge; Entrepreneurial capital; Human capital; Qualitative study;

   Abstract : Title of this dissertation: The Entrepreneurs´ Prior Knowledge of Entrepreneurship. Date of seminar: 2013-05-27 Course/Subject: Strategic innovation management, Technical project management, Master dissertation 15 hp Authors: Malin Molin and Meron Goitom                            Supervisor: Navid Ghannad Keywords: Entrepreneurship, Knowledge in Entrepreneurship, Entrepreneurial Knowledge, Entrepreneurial capital, Human capital, Qualitative study Purpose: The purpose with this thesis is to describe which role the entrepreneur’s knowledge of entrepreneurship has played in the process from opportunity discovery to opportunity exploitation in innovative Swedish SME:s. READ MORE

4. 3. Integration of the Social Networking Media into Relationship Marketing Strategy : an investigation of sustainable cooperation between Newman and PetroChina

   University essay from Avdelningen för ekonomi

   Author : Rui Kang; Li Wei; [2011]
   Keywords : Social Media or Social Networking Media; Networking Marketing; Relationship Marketing; Customer Relationship Management; SME; Large Firm;

   Abstract : Network communication technology has developed for decades. As a result, nowadays, marketers can communicate clients more effectively through the use of social network media to develop a powerful relationship marketing strategy. This dissertation compares relationship marketing strategy with existing marketing theories. READ MORE