Essays about: "SME success"

Showing result 1 - 5 of 61 essays containing the words SME success.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
   Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

   Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

4. 3. Unlocking the Potential of Sustainability in SMEs within the Pharmaceutical Industry: The Role of Managers in Fostering Sustainability for Organizational Long-term Success

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Valerie Garcia Martinez; Edwin Ahlnäs; [2023]
   Keywords : sustainability management; sustainability commodification; sustainable innovation; stakeholder engagement; stakeholder communication; strategic integration; core operations; Business and Economics;

   Abstract : Sustainable development requires companies to do their part. Managers are central to the partaking of sustainability in their organizations, having responsibility towards internal and external stakeholders to ensure the organization's long-term survival while being mindful of other things than maximizing profit. READ MORE

5. 4. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

6. 5. “How Can Small and Medium Size Enterprises Benefit from Social and Business Networks to Improve Their Performance?” A Single Case Study of Medi Know-How

   University essay from Göteborgs universitet/Graduate School

   Author : Zekria Alizada; Mauro Ribeiro; [2022-07-05]
   Keywords : Social and business networks; Small and Medium Size Enterprises; performance;

   Abstract : Small and Medium Size Enterprises (SMEs) are one of the most important contributors to global economic development and job creation (World Bank, 2021). Meanwhile, the success of SMEs depends on many different aspects such as the relationship between SMEs and their social and business networks. READ MORE