Essays about: "SMEs social cultural factors"

Found 4 essays containing the words SMEs social cultural factors.

1. 1. Factors affecting E-commerce adoption among Small andMedium Enterprises (SMEs) in Developing Countries : The Context of Kenya

   University essay from Mittuniversitetet/Institutionen för data- och systemvetenskap

   Author : Vanessa Kimana; [2020]
   Keywords : Electronic Commerce EC ; Online retailing; E-commerce adoption; Developing countries; Kenya; Small and MediumSized Enterprises SMEs ;

   Abstract : Electronic commerce (EC) has radically revolutionizedtraditional business practices across the globe. It is alsobelieved that EC offers considerable benefits andopportunities for enterprises.Despite the benefits, however, several scholars have shownthat Small and medium-sized enterprises (SMEs) have beenlagging in EC adoption. READ MORE

3. 2. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

   Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
   Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

   Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

4. 3. Customer Value Creation : How do external factors influence SME's customer value creation in a new foreign market? A case study of Axelent A.B.

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Débora Mengarda Andrade; Danielle Fiamoncini Prada; [2014]
   Keywords : adaptation; country factors; customer value creation; external factors; industry factors; standardization;

   Abstract : When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of a great importance, since it can have significant impact in the company’s performance in the foreign market. READ MORE

5. 4. The impact of guānxì in Chinese business -A study of Swedish SMEs in Beijing

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Måns Gellerstam; Jannike Wiesner; [2011-05-12]
   Keywords : ;

   Abstract : Background and research problem: China is today the world's third largest economy and, consequently, a rising number of Swedish companies see great business potential in the Chinese market. Foreign companies are often advised to make an effort to understand the cultural aspects involved in the Chinese business context. READ MORE