Essays about: "SMS advertising"

Found 4 essays containing the words SMS advertising.

  1. 1. Consumer perception of machine-generated advertisement

    University essay from

    Author : Christoffer Csoré Suhonen; Tommy Hjelm; [2021]
    Keywords : Artificial intelligence; machine learning; digital marketing; consumer perception; discernment ability; Artificiell intelligens; maskininlärning; digital marknadsföring; konsument uppfattning; särskiljningsförmåga;

    Abstract : Research in the area of artificial intelligence (AI) in marketing mainly consists of increasing value for retailers or ethical issues related to consumers, in contrast, academic research regarding consumers perception of AI in marketing is vague at best. This research explores the perception of machine-generated advertising campaigns and how these campaigns are experienced by consumers. READ MORE

  3. 2. Mobile Display Advertising and Consumer Privacy : Mobile Ad Networks approach to Privacy, and their pointof view

    University essay from Handelshögskolan vid Umeå universitet

    Author : Fredrik Helander; [2010]
    Keywords : Advertising; Mobile marketing; Mobile advertising; SMS advertising; Privacy;

    Abstract : Research question: To what extent is mobile/SMS advertising privacy norms, associated with permission, relevance and control, applied to mobile display advertising contexts by mobile ad networks? How is this motivated? Purpose: The purpose of this thesis is to work as an initial step in the process of establishing what privacy norms that should be applied by mobile ad networks in mobile display advertising contexts. Insights generated, regarding potential impacts of the rapid development within the mobile advertising industry on how privacy issues are handled by mobile ad networks, are desired outcomes. READ MORE

  4. 3. Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

    University essay from Handelshögskolan vid Umeå universitet

    Author : Fredrik Helander; [2010]
    Keywords : Outdoor advertising; Digital signage; Mobile marketing; Mobile advertising; SMS-advertising; Advertising effectiveness; Return on investment; Interactive marketing; Interactive advertising.;

    Abstract : Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. READ MORE

  5. 4. SMS Based Pull Campaign Processing System

    University essay from Institutionen för teknik

    Author : Suresh Reddy ChenReddy; Akbar Ali Baig Mirza; [2007]
    Keywords : ;

    Abstract : SMS based pull campaign processing system is a new model of directory service provided in mobile infrastructure basically to enable SMS based directory services Mobile directory services is a brand new phenomenon, which hold strong promises to become the best targeting advertising medium delivering new means of services to users with message other than traditional channels (e.g. READ MORE