Essays about: "SMS marketing thesis"

Found 5 essays containing the words SMS marketing thesis.

1. 1. Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty

   University essay from Avdelningen för ekonomi

   Author : Bolor Amarsanaa; Joshua Anjorin; [2012]
   Keywords : Mobile Marketing; Customer loyalty; mobile phone; customer satisfaction; communication with customers;

   Abstract : ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. READ MORE

3. 2. Seamless Recruitment: How Companies use Mobile Media to Build Brand and Attract Talent

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Vanessa Meyer; [2012]
   Keywords : recruitment; branding; communications; mobile; media;

   Abstract : Recruiters must not only understand how job design and incentive programs contribute to talent attraction, they must also comprehend how target job seekers make employment decisions and how they, as recruiters, can influence those decisions through more effective recruitment marketing communications (also called Employer Branding). An important part of recruitment marketing communications planning is media selection. READ MORE

4. 3. New Service Development : of SMS-lending companies in Sweden

   University essay from Ekonomihögskolan, ELNU

   Author : Henrik Wapner; Juan Calcerrada; [2011]
   Keywords : innovation; new service development; barriers; SMS-lending; Sweden;

   Abstract : Master Thesis Linnaeus University, School of Business and Economics, Växjö, Sweden Authors: Juan Calcerrada, Henrik Wapner Tutor: Sarah Philipson Title: New service development of SMS-lending companies in Sweden Introduction: Many customers started to get into debt from taking sms-loans during the last years with the news being highlighted in media frequently. After the financial crisis in 2008, new laws & regulations were imposed on the sms-lending companies. READ MORE

5. 4. Future Communication Channels in China - A Case Study at Sandvik Mining and Construction in China

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Johansson; [2011]
   Keywords : Technology and Engineering;

   Abstract : Purpose: The Chinese mining industry is the third biggest in the world in terms of scale and magnitude. Due to the growing importance of the Chinese market, Sandvik Mining and Construction is investing heavily in China. As a result, there is a need for a new marketing plan for China. READ MORE

6. 5. Mobile Display Advertising and Consumer Privacy : Mobile Ad Networks approach to Privacy, and their pointof view

   University essay from Handelshögskolan vid Umeå universitet

   Author : Fredrik Helander; [2010]
   Keywords : Advertising; Mobile marketing; Mobile advertising; SMS advertising; Privacy;

   Abstract : Research question: To what extent is mobile/SMS advertising privacy norms, associated with permission, relevance and control, applied to mobile display advertising contexts by mobile ad networks? How is this motivated? Purpose: The purpose of this thesis is to work as an initial step in the process of establishing what privacy norms that should be applied by mobile ad networks in mobile display advertising contexts. Insights generated, regarding potential impacts of the rapid development within the mobile advertising industry on how privacy issues are handled by mobile ad networks, are desired outcomes. READ MORE