Essays about: "SMS-advertising"

Found 2 essays containing the word SMS-advertising.

1. 1. Mobile Display Advertising and Consumer Privacy : Mobile Ad Networks approach to Privacy, and their pointof view

   University essay from Handelshögskolan vid Umeå universitet

   Author : Fredrik Helander; [2010]
   Keywords : Advertising; Mobile marketing; Mobile advertising; SMS advertising; Privacy;

   Abstract : Research question: To what extent is mobile/SMS advertising privacy norms, associated with permission, relevance and control, applied to mobile display advertising contexts by mobile ad networks? How is this motivated? Purpose: The purpose of this thesis is to work as an initial step in the process of establishing what privacy norms that should be applied by mobile ad networks in mobile display advertising contexts. Insights generated, regarding potential impacts of the rapid development within the mobile advertising industry on how privacy issues are handled by mobile ad networks, are desired outcomes. READ MORE

3. 2. Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

   University essay from Handelshögskolan vid Umeå universitet

   Author : Fredrik Helander; [2010]
   Keywords : Outdoor advertising; Digital signage; Mobile marketing; Mobile advertising; SMS-advertising; Advertising effectiveness; Return on investment; Interactive marketing; Interactive advertising.;

   Abstract : Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. READ MORE