Essays about: "SNS"

Showing result 11 - 15 of 69 essays containing the word SNS.

  1. 11. Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jie Yue; [2022]
    Keywords : university students; social media; social network sites; social acceleration; slipping slopes; uses gratifications theory; strategic communication; Hartmut Rosa; Social Sciences;

    Abstract : This thesis explores the socially constructed phenomenon that has arisen as a result of the proliferation of social network sites that has penetrated our daily lives. The qualitative study analysed how university students experienced the global outage of Facebook, Instagram and, WhatsApp on October 4th, 2021, because of the Meta-owned ecosystem of social media. READ MORE

  3. 12. #fitspiration on Instagram : User’s perception of fitspiration and its impact on subjective well-being

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Rebecca Fisk; Molly Waern; [2022]
    Keywords : Social Network Systems SNS ; Instagram; Fitspiration; Body Ideals; Subjective Well-being; Body Image; Self-esteem; Inspiration; Social Comparison Theory;

    Abstract : This paper will dive into the topic of fitspiration on SNS and the effects it has on people’s subjective well-being. Fitspiration is a common type of content that is widely spread across multiple platforms, especially on Instagram. This content is often posted by fit people that share content regarding exercising or diets. READ MORE

  4. 13. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Maya Hulinder; Diana Sahyzadeh; [2021]
    Keywords : electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Abstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE

  5. 14. Facebook as a tool to integrate : A qualitative- and quantitative historically contextual analysis of the use of Facebook among international students at Stockholm University in 2011 – and how they use it 10 years later in 2021

    University essay from Stockholms universitet/JMK

    Author : Sebastian Lindholm; [2021]
    Keywords : Facebook; international students; social network sites; SNS; social networks; social media; computer-mediated communication; communication theory; Stockholm University; change; connection; integration; segregation; Internet;

    Abstract : This research study investigates if and how international students in Stockholm, Sweden use Facebook as a tool to make friends and integrate themselves within their new society. To gather information and data for the first part in 2011 a qualitative- and a quantitative approach was used. READ MORE

  6. 15. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Keywords : Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE