Essays about: "SOCIAL"

Showing result 6 - 10 of 22228 essays containing the word SOCIAL.

1. 6. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 7. Attitudes Toward the Police Among Swedish and Japanese University Students.

   University essay from Göteborgs universitet/Psykologiska institutionen

   Author : Rebecca Malmborg; [2024-02-12]
   Keywords : police; attitudes; Sweden; Japan;

   Abstract : Citizens' attitudes toward the police underlies police legitimacy. The aim of the current study was to investigate Swedish and Japanese university students’ attitudes toward the police and how these may differ. The data was collected through a Qualtrics survey, which was sent out to universities, posted on social medias and forums. READ MORE

4. 8. Messages from the deep: A reception study of Denis Villeneuve's Dune

   University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

   Author : Sarah R. Kern; [2024-02-06]
   Keywords : Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

   Abstract : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. READ MORE

5. 9. Together, Apart Community and Connection in an Online Sangha

   University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

   Author : Edward Olsson; [2024-01-30]
   Keywords : online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

   Abstract : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. READ MORE

6. 10. Constructing Spaces of Intervention in Gothenburg's Urban Periphery; The production of “vulnerable areas” in the City’s official documents

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Melissa Lennartsson; [2024-01-26]
   Keywords : Vulnerable areas; urban policy; place-making; advanced urban marginality; safety security nexus; neoliberalism; Gothenburg;

   Abstract : This study explores the construction of the “vulnerable area” by critically analyzing the assumptions, representations, and discourses that inform official documents targeting such neighborhoods. By conducting a qualitative content analysis on local policy produced in the City of Gothenburg, this thesis finds that such texts – through their imagination of space – produce “vulnerable areas” as spaces of intervention in need of extraordinary treatment. READ MORE