Essays about: "SOR-model"

Found 4 essays containing the word SOR-model.

1. 1. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service

   University essay from

   Author : Paul Pankonin; [2023]
   Keywords : SD-logic; Service; One-stop shop; SOR-Model; Cognitive fit; Convenience; Shopping value;

   Abstract : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. READ MORE

3. 2. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Lucija Dudkina; Evelina Ellis; [2022]
   Keywords : Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

   Abstract : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. READ MORE

4. 3. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mirza Bander; Yasmine Hartvig; [2021]
   Keywords : firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE

5. 4. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Mareike Leiser; Carola Gensert; [2019]
   Keywords : UGC - authenticity - Product presentation – online visual merchandising;

   Abstract : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. READ MORE