Essays about: "SPSS Analysis Market research"

Showing result 1 - 5 of 37 essays containing the words SPSS Analysis Market research.

  1. 1. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  3. 2. Fight or Flight: How stock market crashes affect private investors’ portfolio diversification in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ludvig Löfqvist; Erik Åhlstad; [2023]
    Keywords : Investment behavior; Diversification; Stock market crash; Demographic factors;

    Abstract : Background: Stock ownership has been increasing in Sweden, with 2,7 million individual owners in 2022, up from 2,1 million in 2018. A trend shows that younger individuals are becoming more involved in stock ownership, while those over 40 are decreasing in numbers. READ MORE

  4. 3. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    University essay from Jönköping University

    Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE

  5. 4. Job Stress impact on Job Motivation and Performance

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Högskolegemensam administration

    Author : Haider Ali; Sophia Sardouk; [2022]
    Keywords : ;

    Abstract : Abstrac Purpose: This study aims to explore and evaluate the impact of job stress on job motivation andperformance while relating it to the psychological capital that the employees face in the workplace. Design and Methodology: This research is empirical and based on research objective data iscollected from 240 respondents working in Pakistani firms through an online survey. READ MORE

  6. 5. Green Consumer Behaviour in Ordering Food Online : A Study of Generation Z’s Green Consumer Behaviour in the Chinese Online Food Delivery Markets

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nghi Le; Li Jiayi; Yang Jun; [2022]
    Keywords : Online Food Delivery; Green Behaviour; Consumer Behaviour; Ecologically Conscious Consumer Behaviour; Theory of Planned Behaviour;

    Abstract : Background: Ordering online food delivery has become an urban lifestyle for many people around the world, especially in China. The booming of this online-to-offline market has brought lucrative profits to online food delivery industry players, while consumers are enjoying the diversity of food available through this convenient delivery way. READ MORE