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Found 2 essays matching the above criteria.
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1. Where are you? : A qualitative investigation of self-service technology in the hotel industry
University essay from Umeå universitet/FöretagsekonomiAbstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE
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2. Making the customer the co-producer : A critical incident study on customer satisfaction and self-service channel choice in commercial air travel
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : This thesis is based on a case study of an airline’s (Scandinavian Airlines (SAS)) customers’ views on self-service technologies for check-in; mobile check-in, internet check-in, and machine (kiosk) check-in. The first aim of the paper was to find sources of satisfaction and dissatisfaction in the airline industry. READ MORE