Essays about: "STP analysis"

Showing result 1 - 5 of 8 essays containing the words STP analysis.

  1. 1. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE

  3. 2. How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ilse van de Haar; Cecilie Pedersen Broberg; Ifigenia Doshoris; [2019]
    Keywords : Artificial Intelligence; Spotify; Music Industry; Brand and Market Orientation Matrix; STP model; Business and Economics;

    Abstract : Purpose - The aim of this paper is to analyze Artificial Intelligence in the music industry in order to provide an indication of how Artificial Intelligence is expected to continue impacting the connection between the consumer and the brand. Design/methodology/approach - The study is based on a qualitative single case study method and it discusses how Spotify has incorporated Artificial Intelligence into its practices supportive of its branding strategy. READ MORE

  4. 3. Per- and polyfluoroalkyl substances (PFASs) in Swedish waters

    University essay from SLU/Dept. of Aquatic Sciences and Assessment

    Author : Johanna Hedlund; [2016]
    Keywords : per- and polyfluoroalkyl substances; PFAS; fire training; firefighting foam; landfill; leachate; groundwater; surface water; effluent; drinking water;

    Abstract : Per- and polyfluoroalkyl substances (PFASs) is a group of persistent, bioaccumulative and toxic pollutants. PFASs are widely used in industrial processes and products such as water- and fat repelling surfaces in clothes, paints and paper. They are also used in certain types of firefighting foams and have been found in ski waxes. READ MORE

  5. 4. Material Flow Analysis of Phosphorous and Organic Matter in Domestic Wastewater and Food Waste in Sông Công Town, Vietnam

    University essay from Högskolan i Gävle/Avdelningen för bygg- energi- och miljöteknik

    Author : Olli Sammalisto; Zanna Sefane; [2015]
    Keywords : ;

    Abstract : Vietnam’s fast economic growth has to a large extent been achieved on the expense of a rapid deterioration of the natural environment, including eutrophication of local water sources. Proper planning is needed to move towards a sustainable wastewater management and one recognized tool for such planning is material flow analysis (MFA). READ MORE

  6. 5. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

    University essay from Högskolan Väst/Avd för företagsekonomi

    Author : Xie Mengting; Xudong Zhang; [2015]
    Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

    Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE