Advanced search
Showing result 1 - 5 of 10 essays matching the above criteria.
-
1. Unveiling the 'Rule of 40' : Exploring the Influence of Growth and Profitability on Valuation in the Nordic B2B SaaS Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Amidst the growth of the global Software-as-a-Service (SaaS) industry, researchers have begun to scrutinize current valuation methods when applied to SaaS firms, and investors have widely embraced and adopted their own rules of thumb for SaaS company valuation. One of which is the 'Rule of 40', which is characterized by growth and profitability. READ MORE
-
2. Value Determinants in Seed Stage SaaS Valuation : Main value determinants to consider when conducting a valuation of a seed stage SaaS company
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : One of the single biggest challenges for start-ups is to find the necessary funding to achieve growth. Software-as-a-service (SaaS) companies are no different and rely on seed stage investments to build and develop a service in order to acquire paying customers. READ MORE
-
3. Managing Profit and Growth
University essay from Lunds universitet/InnovationsteknikAbstract : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. READ MORE
-
4. Customers & Innovation as Share Price Determinants of The Cloud's New Cornerstone
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This paper examines the effect of revenue, customer acquisition cost, research and development expenses, and earnings per share on the share price movements of SaaS companies listed on the New York Stock Exchange or Nasdaq. Additionally, the report explores if the metrics explanatory power varies between large SaaS companies (market capitalization > 10 billion USD) and mid- and small-cap companies (market capitalization < 10 billion USD). READ MORE
-
5. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. READ MORE