Essays about: "SaaS"

Showing result 1 - 5 of 101 essays containing the word SaaS.

  1. 1. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Gustav Fridell; Saam Cedighi Chafjiri; [2020]
    Keywords : saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

    Abstract : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. READ MORE

  2. 2. Institutionalized Cloud Clients

    University essay from Lunds universitet/Institutionen för informatik

    Author : Niclas Körner; [2020]
    Keywords : Cloud; SaaS; Vendor lock-in; Measures; Business and Economics;

    Abstract : The paradigm of of cloud computing have brought with it the challenge of vendor lock-in, preventing customers from choose from alternative vendors and induces substantial costs for switching provider. Since only a limited number of in-depth studies who investigate the complexity of cloud lock-in problem within enterprise organizations exist, this thesis tries to describe the measures taken by companies to avoid the issue of vendor lock-in from a strategic perspective. READ MORE

  3. 3. Organizational culture and its implications on post-acquisition integration : A case study of a merger between two entrepreneurial firms

    University essay from KTH/Maskinkonstruktion (Inst.); KTH/Maskinkonstruktion (Inst.)

    Author : Hanna Thorwid; Niklas Vinge; [2020]
    Keywords : ;

    Abstract : Abstract Mergers and acquisitions (M&A) is an important economic phenomenon, utilized by companies to expand their market share and achieve rapid growth. However, studies imply that a majority of M&As fail to deliver anticipated value, which has led to a vast amount of research investigating why. READ MORE

  4. 4. Keeping SaaS business clients loyal : An exploratory multi-case study on how to design loyalty initiatives

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Lena Katharina Kaiser; Anna Federika Würthner; [2020]
    Keywords : Customer Loyalty; Software-as-a-Service; Business-to-Business; Loyalty Initiatives; Loyalty Actions;

    Abstract : Business-to-business customer loyalty management is an essential and long-standing theme in business research and practice. Loyal clients are of great importance within Software-as-a-Service (SaaS), as the business model relies strongly on long-term business relationships, e.g. due to subscription models. READ MORE

  5. 5. Tackling imbalanced data in Random Forest to predict free-to-fee transitions of a subscription SaaS-application

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Karlhede; [2020]
    Keywords : ;

    Abstract : In this thesis we investigate different methods to tackle imbalanced data when using Random Forest for classification. The data comes from a subscription SaaS-application, namely Mentimeter, which allows users to create interactive presentations. READ MORE