Essays about: "SaaS"

Showing result 1 - 5 of 87 essays containing the word SaaS.

  1. 1. SaaS vs. IaaS vs. On-premise

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Abdulkader Bayrakdar; Sebastian Nogara; [2019-11-18]
    Keywords : CRM; ERP; decision support; GDPR; IaaS; operation modes; SaaS;

    Abstract : Companies acquire software or make their ownsoftware depending on their resources and demands. As externalsoftware, Software as a Service (SaaS), has grown in breadthand depth, they have become increasingly popular. On-premisesoftware can also still be favorable as it may be more secure,private or economical. READ MORE

  2. 2. An adapted Information System Success Model for Software-as-a-Service Solutions : Management Support, User Involvement, and Trust as Antecedents to Information Systems Success

    University essay from Högskolan i Jönköping/IHH, Informatik; Högskolan i Jönköping/IHH, Informatik

    Author : Ugurcan Ocar; Naveen Samant Aggarwal; [2019]
    Keywords : Information Systems Success; Information System Success Model; Antecedents; Management Support; User Involvement; Trust; Software- as-a-Service; Industry 4.0;

    Abstract : Background: The companies of Industry 4.0 need to invest in digitalising their organizations as software is growing into a decisive manufacturing determinant. Especially in the SaaS business and the transformation to Industry 4.0, there are many small companies that are driving the transformation while competing for market share. READ MORE

  3. 3. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  4. 4. The Influence of Software-as-a-Service on IT Decision Authority

    University essay from Lunds universitet/Institutionen för informatik

    Author : Philipp Gerdsmeier; Kevin Wespi; [2019]
    Keywords : IT Decision Authority; IT Governance; Software-as-a-Service; IT Consumerization; Survey Research; Business and Economics;

    Abstract : The emergence of Software-as-a-Service (SaaS) simplifies the implementation of powerful business IT solutions. The notably lower technical knowledge required and the minimum capital investment needed enable non-IT professionals to adapt, develop and operate IT solutions independently. READ MORE

  5. 5. An Evaluation of the Marketing Process in B2B and B2C Startups

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Farzana Madosh; Betty Ålander; [2019]
    Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE