Essays about: "Saam Cedighi Chafjiri"

Found 1 essay containing the words Saam Cedighi Chafjiri.

  1. 1. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Gustav Fridell; Saam Cedighi Chafjiri; [2020]
    Keywords : saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

    Abstract : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. READ MORE