Essays about: "Sales Channels"

Showing result 1 - 5 of 75 essays containing the words Sales Channels.

  1. 1. How to Implement an Omni-Channel Supply Chain. A Case Study of Intersport Sverige AB

    University essay from Göteborgs universitet/Graduate School

    Author : Tilde Bjärfors; Aron Hwang; [2018-07-31]
    Keywords : Multi-Channel; Omni-Channel; Supply Chain; Retailing and Change Management;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  2. 2. Organizational Buying Process in the 21st Century

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
    Keywords : Organizational Buying Process; B2B;

    Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

  3. 3. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  4. 4. Synergy Valuation in Industrial Software Acquisitions

    University essay from KTH/Industriell Management; KTH/Industriell Management

    Author : Christoffer Marin; ERIK TRETOW; [2018]
    Keywords : Synergy Valuation; Industrial Software M A; Industrial Software Synergies; Synergiv¨ardering; M A inom industriell mjukvara; Synergier inom industriell mjukvara;

    Abstract : Engaging in M&A is a common corporate strategy and deals are often motivated by synergies, the concept that the value of the combined entities is greater than the sum of their standalone values. However, it is often difficult to capture synergistic value in reality and increasing the probability of a successful acquisition requires a thorough assessment of potential synergistic effects pre-acquisition. READ MORE

  5. 5. A Framework for the Evaluation of Technologies during the Implementation of Digitalisation Strategies in the Asset Management Industry : A study on new technology adoption within the asset management industry

    University essay from KTH/Industriell Management

    Author : Sophie Davidsson; [2018]
    Keywords : Asset management; new technology adoption; digitalisation; digitalisation strategies; framework and technology life cycle; Kapitalförvaltningsbolag; nyteknikimplementation; digitalisering; digitaliseringsstrategier; ramverk och tekniklivscykel;

    Abstract : The financial industry is currently undergoing radical change as a result of the increased implementation of digitalisation strategies. Due to pressure from a number of sources, finance firms, including asset managers, are looking to adopt technology solutions in their business processes. READ MORE