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Showing result 1 - 5 of 110 essays matching the above criteria.

  1. 1. Consumer multichannel buying behavior under the pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingming Zhang; Xinyu He; [2023]
    Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

  3. 2. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Christiane Haase; Nils Heimes; [2023]
    Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

  4. 3. Exploring the feasibility of resellers in the battery diagnostics industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mariel Alkindar Soares; [2023]
    Keywords : Energy Storage; Business model; Battery Diagnostics; Reseller model; Energilagring; Affärsmodell; Batteridiagnostik; Återförsäljarmodell;

    Abstract : One of the most important sources of the world development is energy and Battery energy storage systems (BESS) have emerged as crucial components in transitioning from conventional energy systems to more sustainable and environmentally friendly alternatives. Despite BESS’s importance, the dissemination of knowledge about how this technology function has not kept pace with its market development. READ MORE

  5. 4. Ökade produktionskostnader och krisberedskap : en intervjustudie från ekologiska nötköttsproducenters perspektiv

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Hanna Lundberg; [2023]
    Keywords : lantbruk; nötköttsproduktion; livsmedelssystem; livsmedelssäkerhet; försäljningskanaler; krisberedskap;

    Abstract : Kriget i Ukraina har bidragit till stora utmaningar för dagens producenter i form av ökade produktionskostnader. Kostnader för insatsvaror, el och drivmedel har skjutit i höjden vilket har bidragit till att lantbrukare tvingats skära ner sin produktion eller i vissa fall lägga ner den helt (LRF 2022b). READ MORE

  6. 5. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Joel Dorian Aguilar Montaño; [2022]
    Keywords : omnichannel; in-store; online sales; Covid19; retailer;

    Abstract : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. READ MORE