Essays about: "Sales Personality"
Showing result 1 - 5 of 13 essays containing the words Sales Personality.
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1. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE
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2. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE
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3. influencer campaign composition - an empirical study of influencer marketing campaign considerations
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE
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4. Varumärkesidentitet och varumärkesbild på svenska gårdsbutiker : en kvalitativ studie på etablerade gårdsbutiker
University essay from SLU/Dept. of People and SocietyAbstract : Varumärkesidentiteten och varumärkesbilden är något som finns med i många företags strategiska planering. Genom att planera sin varumärkesidentitet och tydligt förmedla den till sina kunder ökar chansen att etablera ett starkt varumärke som klarar sig länge på marknaden. READ MORE
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5. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE