Essays about: "Sales Stimulating Systems"

Found 2 essays containing the words Sales Stimulating Systems.

1. 1. Culture’s impact on gamification : A study of the effect of masculinity on motivation in Volkswagen

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Kendra Knorst; Erica Sahlgren; [2016]
   Keywords : Gamification; Motivation; Management; Masculinity; Culture; Sales Stimulating Systems; Sales Competitions;

   Abstract : Today we are no longer only motivated by a paycheck, the new generation needs to feel that the work they are doing is stimulating, fun, and challenging. Gamification is based on the old concept of sales competitions. It is about using game elements in non-game contexts to bring out the fun in work. READ MORE

3. 2. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Per-Håkan Olausson; Carina Olausson; [2009]
   Keywords : health care marketing; marketing management; Uppsala University Hospital;

   Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE