Essays about: "Sales professionals"

Showing result 11 - 15 of 25 essays containing the words Sales professionals.

  1. 11. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
    Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

    Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE

  3. 12. Create, maintain and reap the rewards of a social media strategy.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Niklas Gustavsson; [2017]
    Keywords : Social Media; Social Media Strategy; Social; Media; Strategy Creation; Strategy Maintain;

    Abstract : This report analyzes the effects that social media marketing has on companies who choose to invest in a social media strategy. Previous research has looked at separate parts of a social media strategy, but no holistic view of the entire life cycle of a social media strategy has been created. READ MORE

  4. 13. Let us tell you a story... : A study about the understanding of storytelling as a branding tool

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Monié Sophia; Pettersson Emy; [2017]
    Keywords : storytelling; narrative; branding; actantial model; sales professionals; B2B;

    Abstract : .... READ MORE

  5. 14. How much does architecture affect the willingness to pay? - A comparison between 1970s and 1920s architecture and its impact on today’s architecture.

    University essay from KTH/Fastigheter och byggande

    Author : Helen Andersson; Louise Granudd; [2016]
    Keywords : Architecture; willingness to pay; purchasing power; Swedish grace; “miljonprgrammet”; Arkitekturstil; betalningsvilja; köpkraft; Swedish grace; miljonprogrammet;

    Abstract : If you ask any person for his opinion about "miljonprogrammet", most would answer that it is the largest architectural failure in modern times. The housing shortage meant that numerous buildings had to be built quickly and the architecture was neglected. READ MORE

  6. 15. Understanding the Role, Competencies and Training of the Sales Professional Today - A Case Study of Thule Group

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Michelle Volbeda; Genevieve Blanch; [2016]
    Keywords : transformation of sales; sales education; sales role; sales profession; sales competencies and sales skills; Business and Economics;

    Abstract : The purpose of this paper is two fold. First we clarify and enrich the understanding of the need for higher sales educated professionals through an extensive understanding of the sales transformation. Second, we develop an understanding of the sales role and its related competencies in a transformed sales landscape. READ MORE