Essays about: "Sales"

Showing result 1 - 5 of 1217 essays containing the word Sales.

  1. 1. How the most liked brands on Facebook interact with their customers

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Julia Barbosa Lucas; [2019-08-06]
    Keywords : Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Abstract : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. READ MORE

  2. 2. Supporting regional innovation through Clusters - A multiple-case study of five clusters in Innovation Leading + European Regions

    University essay from Göteborgs universitet/Graduate School

    Author : Prodromos Iatridis; [2019-07-09]
    Keywords : Business clusters; Regional innovation performance; Innovation leading regions in Europe; Contribution of clusters; Cluster activities; Introducing innovation; Facilitate SMEs collaborations; Promote sales of new to market or new to firm innovations;

    Abstract : Nowadays, emerging megatrends foster a fierce competition around the world. Authors are constantly studying the impacts of clustering on regional innovation and in turn economic growth and competitiveness of regions. READ MORE

  3. 3. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  4. 4. Capital Structure in Financial Distress: A Comprehensive Study across Industries and Borders

    University essay from Göteborgs universitet/Graduate School

    Author : Oleksandr Baranov; Henrik Hedencrona; [2019-07-02]
    Keywords : Capital Structure; Leverage; Financial Recession; Financial Distress; Tangible Assets; Market-to-Book; Sales; Protability; International Comparisons; Industrial Comparisons;

    Abstract : MSc in Finance.... READ MORE

  5. 5. Keeping track of inventory by introducing a track and trace system -A case study at Svenska Mässan Gothia Towers AB

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Gullberg; Cajsa Larsson; [2019-07-02]
    Keywords : Track and trace; warehouse management systems; inventory management; RFID;

    Abstract : MSc in Logistics and Transport Management.... READ MORE