Essays about: "Sales"

Showing result 1 - 5 of 1324 essays containing the word Sales.

  1. 1. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  2. 2. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Research on Return Logistics in Online Shopping Environment - A case study of Taobao

    University essay from Göteborgs universitet/Graduate School

    Author : Sijia Yu; Wantong Zhao; [2020-06-22]
    Keywords : E-commerce environment; Return Logistics; Logistics model;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  4. 4. How Global Record Companies Adapt to Digitisation in the Music Industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victor Langley; Ali Ahmed; [2020-02-13]
    Keywords : ;

    Abstract : The music industry underwent a revolution with the advance of digitisation, which was a disaster for the record companies who relied on physical sales of music from CDs and cassettes. Digitisation meant that music in physical formats switched to digital formats, which came unexpectedly for record companies who lost revenue and market shares. READ MORE

  5. 5. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE