Essays about: "Salesforce Marketing Cloud"

Found 2 essays containing the words Salesforce Marketing Cloud.

  1. 1. Comparing digital marketing platforms : Helping companies decide between going with an enterprise marketing software or settling with a minor one

    University essay from Högskolan i Jönköping/JTH, Datateknik och informatik

    Author : Willy Larsson; [2019]
    Keywords : Digital marketing software; integration; enterprise; Salesforce Marketing Cloud; Klaviyo;

    Abstract : The desire for digital marketing has rapidly grown. The consequence of this has been an increased supply of digital marketing software providing the desired tools. This leads to a need for different types of software, where both enterprise platforms and minor one’s have risen. READ MORE

  3. 2. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Can Özcanli; [2012]
    Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

    Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE