Essays about: "Salla Jaatinen"
Found 1 essay containing the words Salla Jaatinen.
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1. Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Quantitative data analysis revealed that out of the two proposed hypotheses, consumers’ travel preferences have a positive effect on online travel purchases, while Instagram influencers’ travel recommendations did not have a positive effect on consumers’ online travel purchases. Despite that, male respondents experienced travel recommendations to be more influential than their own travel preferences when purchasing travel. READ MORE
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