Essays about: "Sally Persson"
Found 1 essay containing the words Sally Persson.
-
1. Framtidens digitala konsument: En kvalitativ studie om konsumenternas attitydformering till personuppgifter och företags arbete med individanpassad marknadsföring
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This study aims to create a deeper understanding of consumer attitudes regarding personalized marketing and companies collection and analysis of personal data. It also aims to contribute to a broader knowledge about the opportunities and challenges companies can face if consumer change their behavior if more control is given to them regarding their personal data. READ MORE
Result pages:
1