Essays about: "Sally Persson"

Found 1 essay containing the words Sally Persson.

  1. 1. Framtidens digitala konsument: En kvalitativ studie om konsumenternas attitydformering till personuppgifter och företags arbete med individanpassad marknadsföring

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hampus Rossberg; Sally Persson; [2017]
    Keywords : Personalized marketing; Relationship marketing; CRM; Personal data; Personal integrity; Trust; Loyalty; Fear; Control; Social Sciences;

    Abstract : This study aims to create a deeper understanding of consumer attitudes regarding personalized marketing and companies collection and analysis of personal data. It also aims to contribute to a broader knowledge about the opportunities and challenges companies can face if consumer change their behavior if more control is given to them regarding their personal data. READ MORE