Essays about: "Sally-anne Amakye"

Found 2 essays containing the words Sally-anne Amakye.

1. 1. The 'real' marketers Destination Branding and Marketing 2.0

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sally-Anne Amakye; Desislava Nedelcheva; [2016]
   Keywords : User-generated content; Destination branding and marketing; Destination marketing organisations attitudes; social media; Business and Economics;

   Abstract : Due to an increasing ease of access to social media outlets, more tourists than ever are able to share their comments, images and videos of travel experiences. As such this user generated content is said to have more of an impact than professionally produced content on the decisions of prospective travellers. READ MORE

3. 2. Can loyalty schemes be applied to all types of luxury brands?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sally-Anne Amakye; Farhan Rashid Ahmed Ansari; Effrosyni Tigka; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE