Essays about: "Sam Lidström"

Found 1 essay containing the words Sam Lidström.

  1. 1. Managing the Semi-Fictive Brand Persona - In Theory and Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Jungerth; Sam Lidström; [2018]
    Keywords : Semi-Fictive Brand Persona; Brand Identity; Brand Personality; Brand Personification; Brand Persona; Storytelling; Strategic Brand Management; Business and Economics;

    Abstract : Title: Managing the Semi-Fictive Brand Persona – In Theory and Practice Submission date: 28th of May 2018 Course: BUSN39 Degree Project in Global Marketing Authors: Emma Jungerth & Sam Lidström Supervisor: Mats Urde, [email protected]. READ MORE