Essays about: "Samantha Shepherd"

Found 1 essay containing the words Samantha Shepherd.

  1. 1. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE