Essays about: "Samhällsvetenskaper"

Showing result 1 - 5 of 479 essays containing the word Samhällsvetenskaper.

  1. 1. Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Christine Valenzuela; [2020]
    Keywords : Visual Marketing; Advertising; Ad Perception; Ad Attitude;

    Abstract : Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. READ MORE

  2. 2. Environmental impact of excess air in secondary packaging : A qualitative study of green packaging development theory versus practice in modern e-commerce

    University essay from Södertörns högskola/Företagsekonomi; Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Einar Sjöberg; Christian Eriksson; [2020]
    Keywords : Packaging; E-commerce; green packaging development; secondary packaging; environmental;

    Abstract : The growing e-commerce industry and online shopping is increasing the demand for transportation services world-wide. This expanding industry is beneficial for the economic aspects of society, but the transportation of packages is also causing major environmental impacts along the supply chain. READ MORE

  3. 3. How We Define Corruption : A comparative study of NGOs and government agency’s definition and experience of corruption

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Turkan Omari; [2020]
    Keywords : corruption; NGO; INGO; SIDA; SCA; Afghanistan;

    Abstract : Objective Over the latest decades, NGOs have grown exponentially both in size and influence; they have come to play a significant role in development and support for civil society and the democratization process in developing countries. With an increased influence and budgets, NGOs have also come to be increasingly associated with corruption – as victims of corruption, as driving forces of corruption, and finally as anti-corruption activists and strategists. READ MORE

  4. 4. FinTech, an Emerging Industry : An Explorative Study of Business Model Innovation on FinTech Companies in Sweden

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Patricia Arouche; Blerta Balaj; [2020]
    Keywords : Business Model; Business Model Innovation; Creative destruction; Disruptive innovation; FinTech; Innovation;

    Abstract : In recent years, the financial and economic decisions have changed which has created and utilized new methods and techniques that have led to new and different products, processes, and services. However, the changing methods and techniques have led to the movement of digital technology and enabling financial services within the financial industry. READ MORE

  5. 5. Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Sebastian Rubinsson; [2020]
    Keywords : international marketing globalization collaboration network;

    Abstract : Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. READ MORE