Essays about: "Samir El-tahan"

Found 1 essay containing the words Samir El-tahan.

1. 1. Social media use in B2B context : A multi-case study on the use of social media by B2B companies 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Samir El-Tahan; Daniela Poblete; [2017]
   Keywords : Social media usage; SM marketing strategy; adoption; Business to Business.;

   Abstract : In the past decade, there has been a transformation in how businesses are done, many business chose to adopt digitization and others were forced to go with the flow. As a part of this digital revolution, social media has reserved a big share of this transformation in how companies do their marketing and communicate their product and brand image to their customers. READ MORE