Essays about: "Sample Questionnaire in descriptive research"

Showing result 1 - 5 of 25 essays containing the words Sample Questionnaire in descriptive research.

  1. 1. Investigation on practice ability of evidence-based nursing among nursing students of different grades

    University essay from Högskolan i Gävle/Avdelningen för vårdvetenskap

    Author : Ruyi Yan; Yangbin Zhou; [2023]
    Keywords : ;

    Abstract : Aim: To investigate the practice ability of evidence-based nursing among nursing students ofdifferent grades.Method: This study is descriptive and adopts a convenient sampling method, 184 nursingstudents from freshmen to juniors of Lishui University were be selected as the researchobjects, and a questionnaire survey was conducted. READ MORE

  3. 2. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Dana Szalaiova; Mark Vidrinskas; [2023]
    Keywords : Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

    Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE

  4. 3. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach

    University essay from Jönköping University

    Author : Paul Van Caenegem; Yajun Liang; [2022]
    Keywords : Theory of Planned Behavior; Celebrity endorsements; Celebrity Scandals; China s Generation-Y;

    Abstract : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. READ MORE

  5. 4. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Huaying Wang; Annmarie Okalebo; [2022]
    Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

    Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

  6. 5. Consumer Perception of Corporate Social Responsibilityin the Vegan Food Industry

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Annafrancesca Boffa; Lena Schreilechner; [2022]
    Keywords : consumer perception; corporate social responsibility; vegan food industry; vegan diet; dietary choice;

    Abstract : The aim of this research was to investigate the consumer perception of corporate social responsibility initiatives of companies in the vegan food industry, considering the consumers’ dietary choice and socio-demographic characteristics. The study is based on primary, quantitative data which was collected through anonymous surveys (N = 816). READ MORE