Essays about: "Sample Questionnaire on online shopping"

Showing result 1 - 5 of 10 essays containing the words Sample Questionnaire on online shopping.

1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xiangru Meng; Yue Xiao; [2020]
   Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

   Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

3. 2. Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Keariam Gebremichael; Saadul Islam Khan; [2020]
   Keywords : Virtual Reality; Virtual Environment; Transition Risk; VR retailing; UTAUT2; Digital platforms;

   Abstract : Background: Retailing through Virtual Reality (VR) is faced with a dilemma of potential customers using the VR to look for products online, but somehow do not make a purchase online and prefer to visit the physical stores instead. This phenomenon is referred as Transition Risk. READ MORE

4. 3. Online shopping in different cultures and levels of technologies in relation to Customer Satisfaction: Accra (Ghana) and Stockholm (Sweden).

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Muhammad Sorower Alam; Kwaku Mensah Gavor; [2020]
   Keywords : Customer satisfaction; Online shopping; Culture and Technology; Stockholm; Accra;

   Abstract : Background: This study examines online shopping in different cultures and technologies in relation to customer satisfaction in Stockholm and Accra; a developed city with a developing city respectively. In recent times, the use of the internet has rapidly increased around the globe and with it emerged online shopping as a means employed by which business organizations and individual sellers and service providers to maximize growth. READ MORE

5. 4. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
   Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

   Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

6. 5. Online customer experience, satisfaction and repurchase intention for online clothing retailing

   University essay from Göteborgs universitet/Graduate School

   Author : Johanna Nilsson; Olle Wall; [2017-06-30]
   Keywords : Online shopping; Online Customer Experience; Clothing retailing; Satisfaction; Repurchase intention; Fulfillment reliability;

   Abstract : Purpose – The purpose of this study is to describe and analyze the factors of online customer experience and test their effect on satisfaction in an online clothing retailing context. Additionally, the purpose is test the relationship between satisfaction and repurchase intention within this context. READ MORE