Essays about: "Samu Watanen"
Found 1 essay containing the words Samu Watanen.
-
1. The impact of brand experience on attitudes and brand image : A quantitative study
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research questions: How to create an engaging brand experience in marketing context? How does an engaging brand experience affect consumer attitudes and brand image? Purpose of the study: The authors propose that the relationship between brand experience and formation of brand loyalty can be mediated by brand affect: positive attitude and brand image. The study discovers the components of an engaging brand experience and indicates their effect on consumer attitudes and brand image. READ MORE
Result pages:
1