Essays about: "Samuel Jones"

Found 2 essays containing the words Samuel Jones.

  1. 1. Where is my mind? : Brand positioning & the City of Stockholm as perceived by international visitors.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Jones; Maria Isabel Bengtsson Gonzáles de Olarte; [2013]
    Keywords : Brand positioning; brand identity; brand image; service quality SERVQUAL; tourist expectations; tourist perceptions; customer satisfaction; Stockholm.;

    Abstract : This paper discusses brand positioning as a core concept in customers’ expectations andperceptions by analysing the role of service quality. The limited research in this field isunwarranted considering the importance of the concept. READ MORE

  2. 2. Is there both a metaphorical and a physical great wall between management in Shanghai, China and Stockholm, Sweden?

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Samuel Jones; [2010]
    Keywords : Management Style; China; Sweden; Cultural Difference.;

    Abstract : .... READ MORE