Essays about: "Sana Farooq"
Found 2 essays containing the words Sana Farooq.
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1. THE EFFECT OF LEVEL OF INVOLVEMENT ON THE CONSUMER AFFINITY. : A case study of Mexican tacos case in Sweden.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research question: Does the Level of involvement with an ethnic product affect the Consumer affinity for its Country of Origin? Purpose: The aim of this study is to enrich the empirical data concerning the Consumer Affinity construct by finding the effect that the level of involvement with a product has on the creation of positive attitudes toward a Country of Origin. Method: A quantitative survey published online was used to obtain data from a convenience sample, the final data was obtained from 163 Swedish people from 18 – 65+ years. READ MORE
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2. A Study of Cross-Cultural Decision-Making Processes in M&A’s
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : .... READ MORE