Essays about: "Sandra Berntsson"

Found 1 essay containing the words Sandra Berntsson.

  1. 1. The Millennial Mind : A qualitative study on how to communicate sustainability to reduce consumption

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sandra Berntsson; Stefanie Forsgren; [2018]
    Keywords : reduced consumption; sustainability marketing; sustainable fashion; values of millennials;

    Abstract : Background: The discourse of sustainable development has over the recent years become increasingly vital, due to the fashion industry´s over lyexcessive use of natural resources and contribution to hyperconsumption. Hyper-consumption is part of the consequences of marketing, and consumers regard marketing of sustainability to be unreliable. READ MORE