Essays about: "Sandra Ilar"
Found 1 essay containing the words Sandra Ilar.
-
1. The Hunger Games Viral Marketing Campaign : A Study of Viral Marketing and Fan Labor
University essay from Stockholms universitet/Institutionen för mediestudierAbstract : This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. READ MORE
Result pages:
1