Essays about: "Sandra Jönsson"

Found 4 essays containing the words Sandra Jönsson.

  1. 1. Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : William Henriksson; Sandra Jönsson; [2018]
    Keywords : Green Marketing; Green Clothing Products; Green Consumer Behavior; Swedish Millennials; Green Gap;

    Abstract : Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. READ MORE

  3. 2. Implementation of Lean at Samhall Norrköping with 5S as work method

    University essay from Kommunikations- och transportsystem; Tekniska högskolan

    Author : Alexandra Gustafsson; Sandra Jönsson; [2013]
    Keywords : Samhall; Lean; 5S; Produktionsuppföljning; Produktionsupplägg;

    Abstract : På Samhalls produktionsenhet i Norrköping bearbetas artiklar för bland annat kunden Plastemas räkning. Målet för företaget är att bli lönsamma 2014 och därför har en omorganisation påbörjats. För att nå fram till målet har en satsning på Lean valts som tillvägagångssätt då lokalen och lagerytorna upplevs som oorganiserade. READ MORE

  4. 3. Budget and Business Intelligence -A qualitative study about budgeting and Business Intelligence in relation to the ongoing budget debate

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jenny Jönsson; Sandra Åkerlund; [2012-06-14]
    Keywords : Management Accounting; Budgeting Process; Traditional fixed Budget; ;

    Abstract : Background and Problem Discussion The world we are living in is becoming more and more globalized. Organizations are competing worldwide and in order to be part of the development, it is crucial for organizations to respond to the changes. READ MORE

  5. 4. Guerrilla marketing : and its effects on consumer behavior

    University essay from Sektionen för hälsa och samhälle

    Author : Sandra Belić; Emelie Jönsson; [2012]
    Keywords : Guerrilla Marketing; Consumer Behavior; Brand Attitude; Brand Image; Purchase Intention; Word-of-Mouth;

    Abstract : As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. READ MORE