Essays about: "Sandra Markovic"

Found 2 essays containing the words Sandra Markovic.

  1. 1. Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Markovic; Sandra Fernholz; [2015]
    Keywords : Brand ambassador; start-up branding; equity-based crowdfunding; corporate brand building; Business and Economics;

    Abstract : This study investigates if and how equity-based crowdfunding can benefit a start-up’s corporate brand building process. Building the corporate brand can play a significant role for the company’s establishment in the market. READ MORE

  2. 2. IMPAIRMENT OF GOODWILL - A study about differences in goodwill impairment and the enforcement regarding impairment of goodwill in Europe, the US and in the UK, France, Germany and Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Suzana Markovic; Sandra Senay Oguz; [2011-06-10]
    Keywords : Goodwill; impairment of goodwill; IAS 36; SFAS 142; enforcement;

    Abstract : Background and problem: Since 2005, every listed company in Europe has to implement the statements by IASB in the consolidated financial statements. This is a step in the convergence process between the IFRS and the US GAAP. Even if differences are eliminated, some still remain. READ MORE