Essays about: "Sandra Norrman"

Found 3 essays containing the words Sandra Norrman.

  1. 1. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sandra Norrman; Rebecca Ketola; [2020]
    Keywords : crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

    Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE

  2. 2. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  3. 3. Födoämnesallergi hos hund : möjliga mekanismer i immunopatogenesen

    University essay from SLU/Dept. of Biomedical Sciences and Veterinary Public Health

    Author : Sandra Norrman; [2017]
    Keywords : födoämnesallergi; överkänslighet; hund; immunförsvar;

    Abstract : Många hundar med klåda och lesioner i huden lider av födoämnesallergier. Endast en liten andel av hundarna har symtom i tarmen. Patogenesen bakom dessa reaktioner och varför de ger lesioner i huden är till största del okänd. Den här litteraturöversikten sammanfattar olika möjliga mekanismer i immunopatogenesen. READ MORE