Essays about: "Sandra Pöder"

Found 1 essay containing the words Sandra Pöder.

  1. 1. Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nora Berggren; Sandra Pöder; [2021]
    Keywords : Gen Z; Sustainable consumption; Consumer behavior; Gender differences; Stereotypes; Marketing;

    Abstract : Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. READ MORE