Essays about: "Sanna Junhem"

Found 1 essay containing the words Sanna Junhem.

  1. 1. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sanna Junhem; Sophie Adolfsson; [2017]
    Keywords : Celebrity endorsement; marketing; strategy; gender; consumer behavior;

    Abstract : Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. READ MORE