Essays about: "Sanna Kullenmark"

Found 1 essay containing the words Sanna Kullenmark.

  1. 1. A Qualitative Study of Music Consumption in Today's Ubiquitous Music Landscape

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sanna Kullenmark; [2012]
    Keywords : Music Consumption; Switching Cost; Variety Seeking; Network Economy;

    Abstract : The new global network economy brings forth challenges and opportunities for consumers and producers. One industry that has developed fast during the last decade is the music industry. With developments in technology and usage patterns music of today can be consumed in a vast array of settings. READ MORE