Essays about: "Sanna Moresjö"

Found 2 essays containing the words Sanna Moresjö.

1. 1. Does CSR really influence Millennials' purchase decisions? : A qualitative study on attitudes toward the fast fashion industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sanna Moresjö; Yue Xin; [2020]
   Keywords : CSR; fast fashion; purchase decisions; millennials; emerging markets;

   Abstract : Background: The phenomenon of CSR has become an increasingly adopted strategy among companies, as a result of the frequent discussion on climate change. At the same time, consumers have attained further awareness regarding sustainability and how consumption impacts the environment. READ MORE

3. 2. Mapping the Sustainable Territory : Swedish CSR initiatives in the Chinese market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sanna Moresjö; Febe Raimer; [2018]
   Keywords : Corporate Social Responsibility; CSR; Internationalization; Competitive advantage; Swedish MNCs; Chinese market; Resource-based view; Triple Bottom Line; International Business;

   Abstract : The aim of the thesis is to provide a deeper understanding regarding how the phenomenon Corporate Social Responsibility (CSR) affects Swedish multinational corporations (MNCs), in relation to competitive advantage in the Chinese market. The research demonstrates the relevance of investigating the topic, as the aspects of CSR are interchanging. READ MORE